Internet/Online Marketing Test Answers

Internet/Online Marketing Test Answers Elance -  Top 1   (test for Elance only)

The number of visitors to take action after reading your content is measured by:
    Penetration
    Stickiness
    Conversion
    Reach
What is the first step for online marketing?
    Focus on SEO
    Identify goals and objectives
    Start blogging
    Test keywords with Google AdWords
What is a back/inbound link?
    The link to your offer in a call to action
    The link in your PPC ad
    The links used for navigation around your website
    When another website links to a page on your website
Which of the following can be used to tag images on the web, for SEO optimization?
    Alt Text
    Visual Text
    Photext
    Image Text
Which of the following is considered permission marketing?
    Affiliate marketing
    Opt-in email
    Content marketing
    Pop-up ads
Which email marketing technique is proven to lower SPAM complaints?
    Sending more than two emails to your list per day
    Mailing to a partner list
    Purchasing an email list
    Requiring user opt-ins
What days are typically best to target for an email marketing campaign?
    Tuesday, Wednesday, and Thursday
    Friday and Saturday
    Sunday and Monday
What is the term for a blog or blogger's list of links to other blogs the read or support?
    RIYL
    Blogroll
    Bloglist
    Liner Notes
What is the name for the small graphic that appears in a browser's address bar?
    Avatar
    Gravatar
    Icon
    Favicon
What is the name of Facebook's new search feature?
    Graph
    Leaf
    Compass
    Scout
Which term refers to content that remains topical and relevant over long stretches of time?
    Stalwart
    Evergreen
    Eternal
    Angel
In the HTML of your website, which tag indicates your page title?
    <title>
    <topname>
    <header>
    <pagename>
What is the character limit for a single Tweet?
    150
    220
    100
    140
What do you need to add to an image for a search engine to "see" it"
    Breadcrumb links
    Beta tags
    Alt tags
    Advertisements
Which best describes affiliate marketing?
    Utilizing unconventional means like online flash mobs to promote a product
    Performance-based marketing that rewards a partner for clicks or conversions
    Building internal links on your blog
    Creating a webinar series to build your brand as a thought leader
Testing two different Calls to Action to see which perform better is called:
    A/B testing
    This or that testing
    Apples to Oranges testing
    Analytics balancing
The text that comprises a hyperlink is referred to as:
    Header
    HyperText
    Anchor Text
    Hyper Text
What is a pop-under window ad?
    An ad remains under the title of a web page
    An ad that the user does not see until they close out of their current window
    An ad that appears in a lightbox over a page
    An ad that pops under the cursor after a set amount of time
What is Google's character display limit in search results?
    15 words
    140 characters
    70 characters
    10 words
Which of the following is NOT allowed on LinkedIn advertising?
    In-banner surveys
    Floating ads
    Javascript tags
In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
    LeadGen Marketing
    Inbound Marketing
    Lead Marketing
    Social Marketing
The acronyms IAMA, TIL, & DAE are found on which website?
    FourSquare
    Reddit
    Quora
    Tumblr
What is the time limit for videos recorded on Twitter's Vine service?
    10 seconds
    30 seconds
    15 seconds
    6 seconds
What is the time limit for videos recorded on Instagram's video service?
    30 seconds
    6 seconds
    15 seconds
    10 seconds
Which of the following does NOT provide certified Twitter analytics?
    Adobe Social
   
Google
    Topsy
    HootSuite
True or False? Reddit Ads are no longer offered.
   
False
    TRUE

What is the maximum animation loop length when marketing on LinkedIn?
    1 minute
    no limit
    30 seconds
    10 seconds
Which analytics does Twitter Ads specifically provide?
    Number of favorites
    Follower growth chart
    Retweets
Which days of the week are the busiest on Twitter?
    Saturday and Sunday
    Tuesday and Wednesday
    Monday and Friday
    Friday and Saturday
Which of the following is an example of one-to-one marketing?
    Ads are set to the geographical constraints of one location
    A user clicks on your ad
    Ads are only shown in one spot
    An ad is sent to a specific group of people
What is the top tool used in inbound marketing campaigns?
    Content
    Email Blasts
    Google Ad Words
    Affiliate Ads
True or False? Meta descriptions have a minimal impact on search engine rankings.
    False
    True
What two halves make up the engagement metric?
    Inbound and outbound engagement
    Positive & negative engagement
    Organic and inorganic engagement
    Social and paid engagement

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Date Modified 2014-02-22