Internet/Online Marketing Test Answers Elance - Top 1 (test for Elance only)
The number of visitors to take action after reading your content is measured by:
What is the first step for online marketing?
Focus on SEO
Identify goals and objectives
Test keywords with Google AdWords
What is a back/inbound link?
The link to your offer in a call to action
The link in your PPC ad
The links used for navigation around your website
When another website links to a page on your website
Which of the following can be used to tag images on the web, for SEO optimization?
Which of the following is considered permission marketing?
Which email marketing technique is proven to lower SPAM complaints?
Sending more than two emails to your list per day
Mailing to a partner list
Purchasing an email list
Requiring user opt-ins
What days are typically best to target for an email marketing campaign?
Tuesday, Wednesday, and Thursday
Friday and Saturday
Sunday and Monday
What is the term for a blog or blogger's list of links to other blogs the read or support?
What is the name for the small graphic that appears in a browser's address bar?
What is the name of Facebook's new search feature?
Which term refers to content that remains topical and relevant over long stretches of time?
In the HTML of your website, which tag indicates your page title?
What is the character limit for a single Tweet?
What do you need to add to an image for a search engine to "see" it"
Which best describes affiliate marketing?
Utilizing unconventional means like online flash mobs to promote a product
Performance-based marketing that rewards a partner for clicks or conversions
Building internal links on your blog
Creating a webinar series to build your brand as a thought leader
Testing two different Calls to Action to see which perform better is called:
This or that testing
Apples to Oranges testing
The text that comprises a hyperlink is referred to as:
What is a pop-under window ad?
An ad remains under the title of a web page
An ad that the user does not see until they close out of their current window
An ad that appears in a lightbox over a page
An ad that pops under the cursor after a set amount of time
What is Google's character display limit in search results?
Which of the following is NOT allowed on LinkedIn advertising?
In traditional marketing, companies focus on finding customers. What is the term for marketing focused on getting *found* by customers?
The acronyms IAMA, TIL, & DAE are found on which website?
What is the time limit for videos recorded on Twitter's Vine service?
What is the time limit for videos recorded on Instagram's video service?
Which of the following does NOT provide certified Twitter analytics?
True or False? Reddit Ads are no longer offered.
What is the maximum animation loop length when marketing on LinkedIn?
Which analytics does Twitter Ads specifically provide?
Number of favorites
Follower growth chart
Which days of the week are the busiest on Twitter?
Saturday and Sunday
Tuesday and Wednesday
Monday and Friday
Friday and Saturday
Which of the following is an example of one-to-one marketing?
Ads are set to the geographical constraints of one location
A user clicks on your ad
Ads are only shown in one spot
An ad is sent to a specific group of people
What is the top tool used in inbound marketing campaigns?
Google Ad Words
True or False? Meta descriptions have a minimal impact on search engine rankings.
What two halves make up the engagement metric?
Inbound and outbound engagement
Positive & negative engagement
Organic and inorganic engagement
Social and paid engagement